Issue 76 Volume 4
Advertisers Media Kit
For IBM iSeries/AS400 and System i Professionals
 
Rates and Dates
Advertising in the Intelligencer is an easy and economical way to reach thousands of System i buyers and decision makers. Since we also sell directly to the industry we have an understanding of how you can best reach your marketing goals.
 
Circulation: An HTML version of the Intelligencer is sent to 16,000 System i professionals who have purchased training products from us or signed up for technical download privileges at our site. An additional 53,000 receive a contents synopsis via text email linked to the newsletter. These System i professionals have subscribed to industry magazines or newsletters, attended System i trade shows and conferences or purchased System i related products from our partner sites.
 
A look at our opt-in database:
Opt In Database Statistics
Email Blasts - Reach opt-in buyers and speiciers with your stand-alone email message. $225 CPM
 
HTML Custom E-mail Specifications
Maximum of 60 lines
  SPECIAL NOTE: All graphics and links must
be "absolute links" to your website / server.
20K file size limit
Date / Time (E-mail will be sent at your specified time and date)
  Unsubscribe / Removal information will be added by Rochester Initiative
  NOTE: Link tracking / click throughs are not provided. Advertisers wishing to track links must build tracking into the URLs within their HTML e-mail.
Maximum of 60 characters per line
Maximum of 5 linking URLs
600 pixel wide HTML page
4 or 5 e-mail addresses for sending a test
Send the html version of the e-mail (zipped
or stuffed to prevent file corruption)
Subject line for the email (avoid words that
trigger spam filters like FREE and NEW
etc.)
Please email webmaster@Lab400.com the following:
 
Here are email samples that have worked for us:
HTML Email Sample 1 Text Email Sample 1
HTML Email Sample 2 Text Email Sample 2
 
For more information on Custom Email Services contact Kelly McLean.
Tel: 760-476-3700 (8:30 am - 5:00 pm Pacific Time)
IMPORTANT NOTE: All Email Blast Materials must be received by
12:00 noon (Pacific time) on the day before the scheduled email broadcast.
More Advertising Options
Advertising Options Ad Size Rate 3X 6X
Newsletter Sponsorship 350 pixels width by
200 pixels height
$2,500 $2,400 $2,200
Includes Sponsor Ad, Full Page on our site (Lab400) inclusion in Text email message to 53,000 sites!
         
Premium Tile Ad (Upper Right) 120 pixels width by
240 pixels height
$500 $450 $400
         
Skyscraper Ad (Column) 120 pixels width by
480 pixels height
$725 $675 $625
         
Tile Ad (Column) 120 pixels width by
240 pixels height
$450 $425 $400
         
Banner Ad (Bottom) 650 pixels width by
90 pixels height
$500 $450 $400
         
         
Website Page Sponsorship Ad Size Rate 3X 6X
Downloads Page (Top) 650 pixels width by
90 pixels height
$375 $350 $325
         
Vendors Notebook (Top) 650 pixels width by
90 pixels height
$375 $350 $325
         
Career Center (Top) 650 pixels width by
90 pixels height
$375 $350 $325
         
Puzzle Page (Bottom) 650 pixels width by
90 pixels height
$375 $350 $325
         
Homepage (Top) 650 pixels width by
90 pixels height
$750
per month
         
Homepage (Bottom) 650 pixels width by
90 pixels height
$750
per month
         
Training Catalog (Ad appears at the bottom of all catalog pages) 650 pixels width by
90 pixels height
$750
per month
         
         
Mechanical Specifications for Ad Graphics:      
Image File Format: JPG or GIF
File Size: 20 K (20,000 bytes) or less is ideal for static (non-animated) images.
Animated GIF files are acceptable, but file size should be no more than 40 K (40,000 bytes).
         
         
Splash Page Ad Size Rate    
When site visitors arrive at our homepage www.Lab400.com they will first be served your full-screen advertisement.
640 pixels width by
480 pixels height
$980 for
3,500 ad views
         
HTML (supplied by advertiser) may include text, graphics and link. Do not use too much text. The message should be clear and direct. (Splash Page will redirect visitor to Lab400 homepage after 12 seconds)
         
         
Vendors Notebook   Rate    
200 words with logo and link with front page listing $200
         
Display Advertisers get a Free listing in the Vendors Notebook
 
 
Contact Kelly McLean
Kelly@Lab400.com • 760-476-3700
(8:30 am - 5:00 pm Pacific Time)
 
Publishing Schedule
   
Publication Date Materials Due Date
2010

Tuesday Jan 5th
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Tuesday Feb 2nd
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Friday Dec 10th

 
Rochester Initiative 2701 Loker Ave. West, Ste. 148, Carlsbad, CA 92010 Tel: 760-476-3700 • Fax: 760-476-3733 • Web: Lab400.com

© 2010 Rochester Initiative